Project synopsisWild Life Drawing reconnects individuals and organisations to the natural world through drawing classes with real animals.Working in partnership with sanctuaries and charities across the UK, classes are held on city farms and nature reserves as well as unexpected locations including the Natural History Museum and Royal Academy of Arts.
After 5 years and countless classes, WLD approached Polytechnic to develop a new brand identity, website and printed matter to celebrate the ongoing activities and achievements of the organisation.
The new identity retains a highly independent spirit and aesthetic whilst making all the right noises for a more corporate audience and context.
Reflecting the inclusive nature of the classes, the working title of ‘many hands’ directed our response to integrate drawings from class tutors and participants alongside commissions of long-standing studio favourites Mathew the Horse, Alice Bowsher and WLD founder Jennie Webber. Appealing to all ages and abilities, the spot illustrations showcase a wide range of mediums and outputs to represent the mix of drawing styles and participants in the classes.
Accompanying photographic content foregrounds the class experience and audience interaction, while a strong palette and use of single-colour treatments lends a unity to the brand and supports the highly-assorted collection of mark-making.
Brand messaging is narrated through a combination of typefaces, including a bespoke cut of ‘Grow’ from Dinamo Type Foundry – ‘Grow Wild’. Developed with a more geometric, rounded ‘G’ to give a pleasing shape to the stacked wordmark, it is used in two weights across the website. Like the classes, its unexpected, mono-linear forms team with life and unpredictability.
The lead supporting typeface, Minotaur, brings its own peculiar yet highly legible character and similarly resonates with the brand ethos.
In combination, the somewhat unkempt and eclectic palette of illustration and typefaces paired with the immersive photography weave a rich storytelling platform to support the growth and elevation of Wild Life Drawing into the future.
Key collaboratorsIllustration by Alice Bowsher, Jennie Webber, Matthew the Horse, and class participants. Photography by Spencer Wilton and Sam Bush. Website build by Invenio Web Studio.
Images (from top to bottom)Wild Life Drawing gift card pack (Matthew the Horse); Grow Wild, Minotaur and Aileron – brand typefaces; Jennie Webber (founder) in class; Gift card (Alice Bowsher); Website ‘Homepage’ overview; Assorted illustrations; Badges; Tote bag; Business cards; Website ‘Our Story’ overview; Illustration for ‘How workshops benefit your team’ (Matthew the Horse); Assorted illustrations; Postcard (Jennie Webber); Website ‘Team Bookings’ overview; Assorted class images; ‘Drawing is thinking’ emblem (Matthew the Horse); Business cards
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