Project synopsisHattie Newman intricately hand-cuts and assembles sophisticated paper images and set designs into vibrant films, advertisements, installations and editorial. Working across a variety of scales, her captivating projects have been internationally exhibited; inspiring commissions from model maps of the London Olympic Park to editorial for The Washington Post. We were commissioned to create a visual identity system, website and supporting printed materials.
Abstracting the forms of the minute coloured offcuts that scatter Hattie’s studio, the identity incorporates a sense of Hattie’s daily practice. Playfully adjusting the scale, a series of compositions and colourways were developed from a palette that referenced her own work. The resulting visuals are paired with the confident contrast of assertive and elegant typefaces, Dia Black and Ogg.
Images (from top to bottom)Website overview video; Dia Black and Ogg – brand typefaces; Website overview videos; Hattie Newman website fullscreen homepage videos; Reference imagery from Hattie Newman’s portfolio; Business cards variations, obverse and reverse; Reference video from Hattie Neman’s portfolio; Printed matter – headed paper and invoice templates
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