Project synopsisA comprehensive brand identity for a new modular housing system developed to support independent living. The approachable identity pairs a contemporary, utilitarian typeface with roots in an early German sans serif, with an uplifting and energising colour palette.
With a focus on accessibility the letterforms were tailored to create a custom word mark and optimise legibility at small sizes by gently increasing the appearance of the x-height. An accompanying animated emblem incorporates the accessibility circle from Forge’s architectural plans and references the dynamic, modular nature of the design.
In line with Forge’s low-impact ethos, supporting print is specified on paper with 100% reclaimed fibre. The production instills each sheet with a unique patination that offsets the vibrant blue edging with a warm, organic tone.
The project incorporated a logo type treatment and illustrated brand imagery, an interactive visual aid that can be assembled into a 3D scale model, brochure, website, and a brand suite of flexible templates to support social media and brand outreach.
Key collaboratorsCopywriting and positioning w/Sonder & Tell. Website build by Engine.
Images (from top to bottom)Forge pop-out printed matter; Proto Grotesk and GT America – brand typefaces; Forge printed matter; Proto Grotesk typographic samples; Forge pop-out printed matter; Forge colour-edged business cards; Forge pop-out complete; Forge printed matter; Forge website overview videos; Forge / Forge Living / Forge shorthand mark; Forge website overview video (mobile menu); Forge pop-out printed matter
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