Project synopsisForge produces modular design-led space solutions to support independent living. Developed to empower young adults with a disability or impairment, each model is designed and manufactured in the UK with an emphasis on low-impact living and detailed design.
The identity pairs a contemporary, utilitarian typeface with an uplifting and energising colour palette. With roots in an early German sans serif, the lettering is stalwart with an approachable character. A custom word mark further tailored the brand letterforms and gently increased the appearance of the x-height to optimise legibility at small sizes. An accompanying emblem references the modular design and accessibility, incorporating the technical language of the wheelchair turning radius from Forge plans and blueprints.
In line with Forge’s low-impact ethos, supporting print was specified on a paper made from 100% reclaimed fibre. The nature of its production instils a unique patination in each sheet, offsetting the vibrant blue edging with warm, organic tones. Briefed to develop a visual aid to support discussion and engagement, we further produced an interactive ‘Pop-out and Build’ print asset which can be assembled into a 3D scale model.
The project included a visual identity and logo type treatment, website, brochure, stationary and promotional print item. The second phase will involve the art direction of a photographic image bank and design of an expanded website.
Key collaboratorsCopywriting and positioning w/Sonder & Tell. Website build by Engine.
Images (from top to bottom)Forge pop-out printed matter; Proto Grotesk and GT America – brand typefaces; Forge printed matter; Proto Grotesk typographic samples; Forge pop-out printed matter; Forge colour-edged business cards; Forge pop-out complete; Forge printed matter; Forge website overview videos; Forge / Forge Living / Forge shorthand mark; Forge website overview video (mobile menu); Forge pop-out printed matter
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