Project synopsisMalt Coast are a young craft brewery based on the North Norfolk coast. The unique conditions of sandy loam over chalk soil, low rainfall and spring sea mists characterise the Maris Otter barley they trace from grain to glass on their award-winning farm.
In collaboration w/Aaron Skipper, we created a distinctively paired-back identity with label designs that utilised white space, custom brand typography and painterly illustration as part of a unique brand position.
An all-over matt varnish on the waterproof, plasticised labels lends a satisfying tactile quality to the key brand touchpoint. A second highly textured varnish-finish is applied over the illustrated area to heighten this haptic response.
Within the illustration a narrative rhythm runs through each label design, leading the viewer through the brewers’ farmland and the surrounding North Norfolk region, the Malt Coast.
CollaboratorsIllustration by Alicia Galer, brewery photography by Spencer Wilton. Project in collaboration w/Aaron Skipper.
PressView the project feature in Grafik magazine, September ’17
Images (from top to bottom)Malt Coast packaging designs for bottle and can variations; Branded print detail; Custom brand lettering; Basis Grotesque and Beausite Slick — accompanying brand typefaces; Malt Coast IPA pump tap; Malt Coast image bank (Malt Coast Brewery); Printed matter — business card obverse and promotional material detail; Business card foil detail; Promotional printed matter detail; Malt Coast image bank (Malt Coast Brewery); Custom italic brand lettering; Malt Coast IPA circular pump tap; Malt Coast label designs: IPA, Pale Ale, Amber Ale, Farm Table Saison; Malt Coast bottle detail
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