Polytechnic is a modern, collaborative graphic design studio
Malt Coast bottles

“A brand identity and creative direction for a new brewing venture from the North Norfolk coast.”

Polytechnic was approached to design bottle labels for a new beer. We set about identifying opportunity – carving out a unique brand position – in the incredibly overcrowded craft-brewing scene. We pushed for a move away from the punky aesthetic of much the craft brewing circuit.

The resulting paired-back layouts utlise white space and bespoke brand typography to frame honest, warm and inviting image-making from illustrator Alicia Galer.

Her works depict the brewers’ farmland and surrounding North Norfolk region, the Malt Coast – a new term coined by the duo. Project with Aaron Skipper. Additional brewery photography by Spencer Wilton.

Malt Coast barn
Malt Coast barn
Malt Coast printed matter
Malt Coast printed matter
Malt Coast bottle labelling
Malt Coast typography
Malt Coast typography
Malt Coast barn
Malt Coast typography
Malt Coast typography
Malt Coast typography
Malt Coast box
Malt Coast barn
Malt Coast bottles
Malt Coast box stack