Project synopsisAlicia Galer is a multi-disciplinary artist and textile designer. Her expressive practice is informed by everyday observations, with the process of gathering objects, imagery and textiles influencing the instinctive and reductive manner of her work. We were commissioned to create a visual identity and website that grouped her ongoing works into a navigable online archive.
A minimal, monotone typographic approach and colour palette foregrounds the mark making and tactile quality of Alicia’s work. Reflecting her tendency to work in series, the artworks were carefully sequenced with captions detailed in an interactive index.
The website further houses Alicia’s commercial projects and their write-ups, with an emphasis on the imagery and a clean editorial style. The body of works were documented for the site by London-based photographer Beth Davis.
Key collaboratorsPhotography by Beth Davis.
Images (from top to bottom)Alicia Galer image bank (Studio); Business cards obverse and reverse detail; Business cards obverse and reverse; Marr Sans and Concept – brand typefaces; Marr Sans brand typeface; Reference imagery from Alicia Galer’s portfolio; Alicia Galer website fullscreen layout; Alicia Galer image bank (Studio); Alicia Galer website overview videos
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